You approve the facts
Fees, entry points, open mornings, term dates, transport, contacts. We load them from your prospectus and website; nothing reaches a parent until a member of your staff marks it approved.
AI admissions assistant for schools
Gatehouse is an AI admissions assistant that lives on your school website. It answers parents from the facts your team has approved, captures the enquiry, and books the visit — around the clock, in English and Arabic.
One line of code on your existing website. Nothing to rebuild, nothing to install.
21:14
Hi — do you still have places in Year 7 for September?
We do have places in Year 7 for September entry. Registration closes on 31 January, and there's an entrance assessment in early February. Would you like me to check when the next open morning is?
Yes please, ideally a Saturday
There's an open morning on Saturday 11 October, 9:30–11:30. I can hold two places for you now — could I take your name and email?
Every fact is written and approved by your team before it is ever said to a parent.
Parents are answered in the language they write in, on the same website.
We load your prospectus facts, your team checks them, you paste one line of code.
The gap
Parents research schools in the evening, at weekends, and from other time zones. Your admissions team is excellent — but it is small, and it is asleep.
How it works
Gatehouse is not a chatbot you have to train, and not a form with a friendly face. It is an assistant that knows your school because your team told it what is true.
Fees, entry points, open mornings, term dates, transport, contacts. We load them from your prospectus and website; nothing reaches a parent until a member of your staff marks it approved.
On your website, day or night, in English or Arabic. Gatehouse answers from approved facts only — and when it doesn't know, it says so and offers to put the family in touch with your team.
Names, contact details, what the family asked about and how interested they are — plus booked visits in your tour diary and an email to your admissions inbox while the conversation is still warm.
For your team
Your admissions team opens one dashboard and sees what happened overnight: who asked, what they wanted, which families are worth a call this morning.
See it for yourself
We keep a fictional school — Elm Grove — with a fully approved knowledge base, so you can try Gatehouse the way a parent would. Ask about fees. Ask something it can't know. Watch what it does with both.
Try the live demo →Trust
You are handing an assistant the first conversation a family has with your school, and the personal details that come with it. Here is what that means in practice.
Answers come from approved facts. Unapproved content is invisible to the assistant, even if it is sitting in the knowledge base as a draft.
No invented fees, no guessed policies. It offers a person instead — and records the enquiry so the person actually follows up.
Each school sees only its own families. Elm Education staff do not browse your parents' details.
Conversations are purged on a schedule you set, and a single family's record can be erased on request.
Plans
Never per conversation. The tier depends on the size and type of your school — a public fact, so the price is the same for every school like yours.
| Your school | Per year | Included |
|---|---|---|
| Day school — up to 600 pupils | £6,000 | Up to 1,500 conversations a year |
| Senior or large day school — 600 pupils and above | £9,000 | Up to 4,000 conversations a year |
| Boarding or international — any size | £12,000 | Unlimited conversations · English and Arabic |
| Groups and federations — two schools or more | Per campus | Talk to us |
Plus a one-off £750 to build your knowledge base with you, put it in front of your staff for approval, and install it.
The company behind it
We are not a chatbot company that discovered schools. We build teacher training and school improvement tools, and we have sat in enough admissions offices to know what this job actually looks like.
The AI admissions assistant on your school website — this product.
An online teacher development course, accredited by The CPD Standards Office. elmeducation.org →
AI lesson analysis and coaching, measured against your inspection framework. learnalyze.net →
Questions
It answers from the facts your team has approved and nothing else. If a parent asks something outside that, it says it doesn't have the answer and offers to put them in touch with your admissions team — and records the enquiry so someone does.
No. Gatehouse is one line of code that sits on the site you already have, whatever it was built with. If you can paste a line into your website's settings, you can install it — and your web agency can do it in minutes if you would rather.
Only the staff you give logins to, at your school. Each school's data is separate, and Elm Education staff do not browse your parents' details. See security and privacy for the detail.
One annual price per school: £6,000, £9,000 or £12,000 a year depending on your size and whether you board, plus a one-off £750 to set you up. Groups and federations are priced per campus. The full table is on the pricing page.
Get started
Twenty minutes, on a call. We will show you Gatehouse answering as a school like yours, and tell you honestly whether it suits you. If you would rather just try it first, the live demo needs no form at all.
Prefer email? hello@elmeducation.org